· 5 min read
Where to advertise a startup with $200
Fifteen places to spend a $200 startup launch budget, with real 2026 prices, what each one actually returns, and the four where $200 buys you nothing.
advertisingstartupsbudgetcomparison
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Writing
What a block of attention actually costs, why permanent ad space rots, and what $200 really buys on Google Ads. Every figure is sourced so you can check it.
· 6 min read
Why the first brand into an empty slot pays nothing
An empty ad slot is worth nothing to anyone: no revenue, no proof for the buyer, no reason for the next to bid. Giving it away fixed all three at once.
pricingbuild-in-publicmarketplaces
· 5 min read
The advertising that lasts forever is the advertising nobody sees
A Harvard study found 547 links on the Million Dollar Homepage already dead. Permanent ad space rots, and everything memorable in advertising had a clock on it.
advertisingscarcityhistory
· 6 min read
Every ad platform shows you the winners
Abraham Wald worked out where to armour bombers by studying the ones that came back. Advertising has the same blind spot, and most case studies are built on it.
survivorship-biasadvertisingthinking
· 6 min read
What $200 actually buys you on Google Ads
At the 2026 average of $5.42 a click, $200 buys 36 clicks and roughly three conversions. Here is the arithmetic that never makes it into the case study.
advertisingppccost